WHY SELL BEEF JERKY?
People are taking advantage of our business/fundraiser opportunity as something to do on the weekends, to subsidize their income or fund an organization trip or goal while others have created a lucrative business opportunity selling jerky. Even though these clients have different reasons for selling jerky, they all have something in common… the desire or need for extra income.
• Most beef jerky sales are impulse purchases
• Demand for beef jerky is high and steady
• Most beef jerky consumers’ expectations have been set LOW
• 1/4 of all households in the U.S.A. purchase meat snacks on a regular basis
• Within the beef jerky market, women and children are a growing segment of the consumers which is trending to be sustainable growth for years to come
• The repeat business of the industry generates consistently growing revenues and profits which makes it a profitable business opportunity.
CONSUMERS’ STANDARDS HAVE BEEN SET EXTREMELY LOW
Most of the products available on the market are mass-produced and distributed, imported meats from South America that do NOT represent the highest quality beef jerky can be.
Since these products have such wide distribution and phenomenal marketing budgets, they are what most people identify with when they think of beef jerky. The low quality of the products combined with the high brand awareness has set the expectations very low.
THIS IS WHERE THE OPPORTUNITY LIES!
As consumers become better educated about quality beef jerky they are rejecting the ‘status quo’ beef jerky for higher quality meats and flavors which cost about the same as the old stuff. It just takes a sample of our beef jerky to educate consumers and when we do this, we have customers for life.
Most people buy beef jerky in convenience stores as an impulse item and for decades there has not been many choices. However, that is rapidly changing and awesome beef jerky can be found and bought in those same places and at the same price as the inferior product. A wide selection of high quality beef jerky in well-trafficked areas is the formula for success!
PRIVATE LABEL: SELL YOUR OWN BRANDED JERKY